Be the firm they find before tax season.
Business owners search deadlines, deductions, and what a CPA costs months before they switch firms. Nina turns your expertise into content that answers those searches, sources the images, and publishes straight to your site. A strategist and an editor guide every post, and every one lands as a draft for your review.
Sound familiar?
The content problems every firm runs into, in the same order.
Your year is compressed into a few brutal months, and the marketing that should have run in the quiet season never happened because the quiet season is when you recover.
The tax software companies and national sites own every general question, and they are answering the clients in your city.
You want better clients, not more of them, and nothing on your site speaks to a business owner deciding whether to move firms.
Everything you publish has to be right and has to be reviewed, so most firms decide it is not worth the trouble and publish nothing.
Not an agency.
Not another AI writer.
You have been offered two bad options. Nina is deliberately the third.
Hire a professional services agency
- •Six-month contracts signed before you have seen a single post
- •Generic tax content that does not know your state or your niche
- •Deadline-driven topics that arrive after the deadline
- •A partner still reviews every word, so you paid twice
Do it yourself with AI
- •Separate tools for research, writing, images, and publishing
- •Nobody qualified reviews it before it reaches the public
- •A licensed professional ends up doing the work anyway, after hours
- •Copy, paste, reformat, repeat, into your site by hand
The engine and the people
- ✓A dedicated strategist owns the keyword plan before a word is written
- ✓AI-optimized writing does the drafting, so the pace never drops
- ✓A human editor reviews every post: accuracy, voice, links, images
- ✓Posts land as drafts. Your CPA approves, then it publishes
How Nina works for accounting firms
Four things that separate a post that wins a client from a post that just exists.
Written for your niche, not for everyone
“How much does a CPA cost” is a national search with national answers. “S corp vs LLC for a contractor in [your state]” is where a firm wins. Nina builds the plan around the industries and entity types you actually serve, which is also how you get better clients rather than more of them.
Published ahead of the calendar
Deadline content published in the deadline week is already too late to rank. Nina plans the calendar backwards so the extension, estimate, and year-end pieces are indexed months before anyone searches them, and written while you have the capacity to review.
Built to get cited, not just ranked
More of these questions are answered inside AI Overviews and assistants before anyone clicks. Nina structures posts to be quotable by those systems. On one Nina client, blog content generated 4,425 SERP features and 87 AI Overview appearances, both up from zero.
Your CPA has the last read
Every post lands in your CMS as a draft and a CPA at the firm approves it before it publishes. Nina writes general education, never advice for a specific taxpayer or return, and does not give tax or legal advice. That keeps you inside your board’s and the AICPA’s advertising expectations.
What this looks like on real sites
Nina has no published accounting case study yet, so this is one comparable client’s full trajectory, labelled by its real industry.
Results from one Nina client website, a jewelry brand, measured in Google Search Console over about seven months. It is shown here because it is Nina’s clearest example of content compounding into AI citation, not because it is an accounting result.
FAQ
Not for the generic ones, and Nina will not pretend otherwise. TurboTax and the national publishers own “when are taxes due”. What a firm can own is the specific intersection of niche, entity type, and state: the questions a contractor, a dentist, or a SaaS founder in your state actually asks. Those searches are lower volume and far higher value, because they come from a business owner evaluating firms. See Nina’s case studies for how it compounds, and the B2B and SaaS page for the same model in another professional category.
Your firm, and Nina builds the workflow that way on purpose. A strategist sets the plan, AI-optimized writing drafts, a human editor checks accuracy, voice, images, and links, and then the post lands in your CMS as a draft for a CPA to approve before it publishes. Nina writes general education rather than advice for a specific taxpayer, and does not give tax or legal advice.
Ten a month is the floor where topical authority starts to build around a niche, which is where Nina’s entry plan starts. Twenty suits a firm covering several industries or several states. What matters most in this category is that the seasonal pieces are written and indexed well before the season they serve.
Rankings and traffic are never guaranteed. What Nina tracks and reports is keyword and impression growth, the leading indicators that turn into clicks. Most clients see ranking movement in about 4 to 6 weeks and meaningful traffic change within 90 days. The fastest Nina case study moved daily impressions 4,800% in six weeks. A home builder took about two months to reach 401% more monthly organic traffic. Your market and your starting point decide where in that range you land.
Yes, from the first post, and it tightens as it goes. Onboarding builds a Brand Context document covering your firm, the industries and entity types you serve, and how you speak to the people you serve, and every draft is written against it. Your edits fold back in, so the fit keeps sharpening as the queue runs. Accurate from post one, closer to your voice with each round.
Nina publishes straight into WordPress, Wix, Webflow, HubSpot, Shopify, and GoHighLevel, with a REST API for anything custom. During onboarding Nina connects to your site and pulls your existing pages down, so internal links point at your real service and industry pages rather than guesses, then pushes new posts up. You choose whether each post lands as a draft for review or publishes on a schedule.
Nina blends the best of AI and people. People own the strategy and the editorial pass, AI does the heavy lifting of getting the bulk of the content written. A strategist sets the keyword plan, AI-optimized writing produces the copy, and a human editor reads every post before it ships, checking the facts, your brand voice, the images, and every link. On accounting accounts the last read is yours: posts land in your CMS as drafts for your approval before anything publishes.
Yes, and that is increasingly where the search starts. Answer engines like Google AI Overviews and AI Mode assemble a response from a handful of pages, and informational blog posts are what they reach for. Nina writes to that structure by default. There is more on how it works, and the Search Console data behind it, on answer engine optimization.
Every plan and price is laid out on the pricing page.
The business owner who will switch firms in January is searching now. Be the firm they find.
Book a strategy call and Nina will show you the niche and entity searches happening in your state, and what it would take to own them.