Our story
It started with our own traffic problem.
We knew the strategy: publish consistently, target the terms buyers search, and let results compound. Producing the posts every month was the hard part. We tried three fixes first.
Freelance rosters
Good writers, but someone had to manage them every month.
Content mills
They shipped on time. Then the posts needed rewriting.
AI writing tools
Fast drafts, but research, editing, formatting, images, links and uploading were still on us.
So we built a system that covers the whole process, from research to publishing, and tested it on our own site. That system became Nina.
