Your clients’ content, delivered under your brand.
Nina already runs blog content behind agency partners’ client rosters. You keep the relationship, the strategy, and the credit. Nina does the research, the writing, the editing, and the publishing, under your brand and on competitive agency rates.
Sound familiar?
The content problems every agency runs into, in the same order.
Hiring a writer for every client does not scale, and quality swings wildly between freelancers you cannot afford to keep busy.
Every client needs its own voice, its own niche knowledge, and its own strategy. Briefing alone costs hours per article.
You bill for content and spend your week managing writers, chasing revisions, and moving deadlines.
Margin gets eaten by writer fees and project management, so the more content you sell, the less each account is worth.
Nina is not a competing agency.
Nina has no interest in your client relationship. Nina is the engine you put behind it.
Hire and manage writers
- •Quality varies by writer, and the good ones leave
- •Briefing, chasing, and editing is a job somebody on your team is doing
- •You carry the cost between client wins
- •Every new client is a new hiring problem
Build it on AI tools
- •Nobody reviews the output, and it is your name on the post
- •One voice for every client, which clients notice
- •Somebody still has to publish into six different CMS’
- •The reputational risk of a hallucinated claim is entirely yours
White-label delivery
- ✓Delivered under your brand. Your client sees your work
- ✓A separate strategy and Brand Context document per client
- ✓A human editor reviews every post before it reaches you
- ✓Take on more accounts without hiring against them
How the partnership works
Four things that make Nina work as infrastructure rather than as a subcontractor you have to manage.
White-label by default
Content is delivered under your brand and published to your client’s CMS. Nina does not need to be in the room, on the email, or in the credit. You own the relationship and the reporting narrative.
A real strategy per client
Every brand gets its own keyword research, its own topic plan, and its own Brand Context document. Not one voice sprayed across your roster. A hemp brand and a jewelry brand should not read the same, and they do not.
One agreement, any number of clients
Nina works with partners on competitive agency rates, papered once in a master agreement. Per-client volume is handled by a short addendum after that, so you can add a client without renegotiating anything.
The editorial risk is covered
A human editor reviews every post before it ships: accuracy, brand voice, image relevancy, and links that must be live and relevant. It is your name on the work, so it does not go out unread.
What this looks like on client sites
Every number below is from a client website Nina delivers for, measured in its own Search Console.
Results from Nina client websites, measured in Google Search Console. Client names anonymized by industry except where publicly credited.
FAQ
Content is produced by Nina and delivered under your brand, published into your client’s CMS. Your client sees your agency’s work. Nina does not contact your clients, does not appear in the deliverable, and has no interest in the relationship. Several of Nina’s accounts already run exactly this way, with the agency as the payer and Nina as the engine.
You do. Always. Nina works from the brief and the Brand Context document you and your client agree on, and reports to you. If you would rather Nina sit in on a strategy call as your content partner, that can happen, but the default is that Nina is invisible.
Yes. Each brand is configured separately with its own strategy, topic queue, voice document, and CMS connection, so adding a client is a setup step rather than a hiring decision. Agency partners are already a meaningful share of Nina’s book, and multi-brand rosters are the normal case rather than the exception.
Nina publishes directly to WordPress, Shopify, Webflow, HubSpot, GoHighLevel, and Wix, plus a REST API for anything custom. Nina connects to your CMS during onboarding, pulls your existing posts down so internal linking is real rather than guessed, and pushes new posts up. You choose whether posts land as drafts for your review or publish live on a schedule.
Yes. Before a single post is written, onboarding builds a Brand Context document for your brand: how you speak, the words your customers actually use, what you would never say. Every post is written against it and a human editor checks voice on every one, so the five posts that land in week one already read like you. From there it only sharpens. Your feedback folds straight back into the document, and the more Nina learns about your brand, the more precisely it sounds like you.
A dedicated strategist sets the keyword plan and the brief. AI-optimized writing does the drafting. A human editor then reviews every single post before it ships, checking accuracy, brand voice, image relevancy, and that every internal and external link is live and actually relevant to the topic. Nothing reaches your site without a person having read it. That blend is the whole point: the speed of the technology, the judgment of the people.
Sell the content. Let Nina deliver it.
Book a partner call and we will walk through the white-label flow, how your brands get set up, and real examples from client sites Nina already delivers for.