Be the dental practice that answers before they book.
Patients search cost, coverage, and what a procedure is actually like long before they book. Nina turns your clinical expertise into content that answers those searches, sources the images, and publishes straight to your site. A strategist and an editor guide every post, and every one lands as a draft for your clinical review.
Sound familiar?
The content problems every practice runs into, in the same order.
The DSO down the road has a marketing department and you have a front desk, so they publish every week and your blog has four posts from 2023.
The searches you can actually win are the practical ones, what an implant costs, whether you take a plan, how long a crown takes, and nobody on staff has a spare afternoon to write them.
Your hygienists and doctors answer the same twenty questions all day, and none of those answers exist anywhere a search engine can find them.
The last agency sent copy that read like a pamphlet and still needed a doctor to check it, so you paid for the writing and did the review anyway.
Not an agency.
Not another AI writer.
You have been offered two bad options. Nina is deliberately the third.
Hire a dental marketing agency
- •Six-month contracts signed before you have seen a single post
- •A retainer that bundles content with ads and web, so you cannot tell what worked
- •Stock articles on flossing that fifty other practices are also running
- •A doctor still has to read every word before it can go live
Do it yourself with AI
- •Separate tools for research, writing, images, and publishing
- •Nobody clinically reviews it, so a wrong claim reaches patients
- •Your office manager becomes the content team on top of the schedule
- •Copy, paste, reformat, repeat, into your site by hand
The engine and the people
- ✓A dedicated strategist owns the keyword plan before a word is written
- ✓AI-optimized writing does the drafting, so the pace never drops
- ✓A human editor reviews every post: accuracy, voice, links, images
- ✓Posts land as drafts. Your doctor approves, then it publishes
How Nina works for dental practices
Four things that separate a post that fills a chair from a post that just exists.
The searches the health giants skip
Healthline will always outrank you on “what is a root canal”. What it cannot answer is what that procedure costs in your city, whether your practice takes a specific plan, how long recovery runs, and what a first visit actually looks like. Nina builds the plan from those searches, because they come from a patient who is close to booking.
Cost and coverage, answered plainly
Cost and insurance are the two most searched things in your category and the two most practices avoid. Implants, aligners, veneers, and crowns get priced by patients for weeks before anyone calls. Nina writes the ranges, the variables, and what a patient should expect to pay and why. The practice that answers clearly gets the call.
Your doctor has the last read
A strategist plans it, AI-optimized writing drafts it, and a human editor reviews every post for accuracy, voice, images, and live links. Then it lands in your CMS as a draft. Nothing publishes on a dental account until someone clinical approves it. Nina writes about procedures in general terms and never about an identifiable patient.
It brings you patients who did not know your name
The point of this content is discovery, not brand defence. On a Nina client in another high-consideration local trade, an Austin home builder, 100% of organic traffic came from non-branded search: people who found the business through the content rather than by typing its name. That is the same motion that fills a chair.
What this looks like on real sites
Nina has no published dental case study yet, so these are the closest comparable clients, each labelled by its real industry.
Results from Nina client websites, measured in Google Search Console. The home builder is the closest analogue to a practice: a local business selling a high-consideration service that buyers research for weeks. Nothing here is relabelled to look like a dental result.
FAQ
Not on the broad procedure searches, and Nina will not pretend otherwise. Those belong to the health publishers. What a practice can own is everything local and practical: implant or aligner cost in your city, whether you take a given plan, sedation options, recovery timelines, and what a first visit looks like. Those searches convert far better, because the person making them is choosing a practice rather than reading. You can see how that plays out on real sites in Nina’s case studies.
Nina writes about procedures and what patients can expect in general terms, and never about an identifiable patient. Nothing from your records, your scheduling, or your practice management system is needed to build the content, and Nina does not ask for it. Onboarding works from your public pages, your services, and your voice.
Your practice has the final read, and the workflow is built that way. A strategist sets the plan, AI-optimized writing drafts it, a human editor checks accuracy, voice, images, and links, and then the post lands in your CMS as a draft. A doctor approves it before it publishes. You get the volume without giving up the clinical sign-off.
Ten a month is the floor where topical authority starts to build around a service line, which is where Nina’s entry plan starts. Twenty suits a multi-doctor or multi-location group covering general, cosmetic, and specialty work at once. Consistency matters more than the number, because authority in health topics is earned over months of steady publishing rather than one burst. If you also run a non-clinical local business, Nina covers those on the home services page.
Yes, and it gets closer with every post. Onboarding builds a Brand Context document covering your practice, your services, and how you speak to patients, and every draft is written against it from the very first one. The notes you give early fold back into the document, so the voice keeps tightening. Accurate from post one, better every round after.
Nina connects directly to WordPress, Wix, Webflow, HubSpot, Shopify, and GoHighLevel, plus a REST API for custom builds. At onboarding it pulls your existing pages down so internal links point at your real service and provider pages, then pushes new posts up. You choose whether posts land as drafts for clinical review or publish live on a schedule. Most practices choose drafts.
Nina blends the best of AI and people. The people bring the strategy and the editorial judgment, the AI gets the bulk of the writing done fast. A strategist owns the keyword plan, AI-optimized writing drafts the posts, and a human editor reviews every one for accuracy, voice, images, and working links. On dental accounts the last read is yours: posts land as drafts for clinical review before they publish.
Yes, and that is increasingly where the search starts. Answer engines like Google AI Overviews and AI Mode assemble a response from a handful of pages, and informational blog posts are what they reach for. Nina writes to that structure by default. There is more on how it works, and the Search Console data behind it, on answer engine optimization.
You can see all of Nina’s plans and pricing on the pricing page.
The patient pricing an implant is searching this week. Be the practice that answers.
Book a strategy call and Nina will show you the cost, coverage, and procedure searches your market is making, and what it would take to own them.