Own your real estate market before the portals hand it over.
Buyers and sellers research neighborhoods, prices, and timing for months before they pick an agent. Nina turns your market knowledge into the content that answers those searches, sources the images, and publishes straight to your site. A strategist and an editor guide every post. You review and approve.
Sound familiar?
The content problems every agent and brokerage runs into, in the same order.
Zillow and Realtor.com sit on top of every listing search, and then sell your own market’s leads back to you at a referral cut.
Your site is an IDX feed and an about page. It has nothing that answers the neighborhood, timing, and cost-of-living questions people search for months before they ever look at a listing.
You know your market better than any national site does, and none of it is written down anywhere a search engine can find it.
Market data goes stale in weeks, so the one post you did write in March is now quietly wrong and working against you.
Not an agency.
Not another AI writer.
You have been offered two bad options. Nina is deliberately the third.
Hire a real estate marketing agency
- •Six-month contracts signed before you have seen a single post
- •Budget goes to listing ads and portal spend, and the site stays thin
- •Recycled market copy that could describe any metro in the country
- •You brief them on your neighborhoods, which was the work you outsourced
Do it yourself with AI
- •Separate tools for research, writing, images, and publishing
- •Nobody reviews it, so stale numbers and risky wording ship
- •You are the glue, between showings and closings
- •Copy, paste, reformat, repeat, into your site by hand
The engine and the people
- ✓A dedicated strategist owns the keyword plan before a word is written
- ✓AI-optimized writing does the drafting, so the pace never drops
- ✓A human editor reviews every post: accuracy, voice, links, images
- ✓Published straight to your site. Your job is to review and approve
How Nina works for real estate
Four things that separate a post that wins a listing from a post that just exists.
The searches the portals ignore
Zillow owns “homes for sale in [city]” and that is not the fight. The ground an agent can win is everything around the listing: what a neighborhood is actually like, what it costs to live there, which school zone a street falls in, whether now is the moment to sell. Those searches start months before a portal search does.
Hyperlocal is your unfair advantage
A national site can publish a page about your city. It cannot write the difference between two neighborhoods four blocks apart, or why a specific street trades at a premium. Nina builds the plan around the areas you actually work, which is exactly the content the portals cannot manufacture at scale. A Nina client in another local property trade now ranks on page one for 77 keywords, including the local terms that name its city.
Published straight to your site
Nina connects to WordPress, Wix, Webflow, or GoHighLevel during onboarding, pulls your existing pages down so internal links point at your real neighborhood and IDX search pages, and pushes new posts up. No developer, no reformatting between showings.
Written to stay useful, and written carefully
Nina writes evergreen market content that does not expire the week after it publishes, and keeps neighborhood copy focused on the property, the amenities, and the area rather than the people who live there. A human editor reads every post with that distinction in mind, and your broker can hold final approval before anything publishes.
What this looks like on real sites
Nina has no published brokerage case study yet, so these are the closest comparable clients, each labelled by its real industry.
Results from Nina client websites, measured in Google Search Console. The home builder is the closest analogue to a brokerage: a local property business competing on place-specific searches. Nothing here is relabelled to look like a real estate result.
FAQ
Not on listing searches, and that is the wrong target. The portals win “homes for sale in” because they have every listing. What they cannot win is genuine local knowledge: neighborhood comparisons, cost of living, school zones, commute realities, and whether this is a market to buy or sell in. Those searches happen months earlier, they come from real buyers and sellers, and the agent who answered them is the one who gets the call instead of a portal referral fee. Nina’s case studies show how that compounds on real sites.
By writing about the place rather than the people. Nina keeps neighborhood and market content focused on the property, the amenities, the schools, and the area itself, and steers clear of language that describes or implies a preferred type of resident. A human editor reads every post with that in mind before it reaches you. Nina is not your compliance department and does not give legal advice, so if your brokerage requires a compliance read, posts can land as drafts for your broker to approve before anything publishes.
The strategy leans on evergreen content that holds its value: neighborhood guides, buying and selling process, cost of living, and timing questions. Where a post does carry figures, they are framed and dated so a reader knows what they are looking at, and recurring market pieces can be refreshed on a schedule rather than left to rot.
Ten a month is the floor where local authority starts to build, which is where Nina’s entry plan starts. Twenty suits a team or brokerage covering several neighborhoods or a large metro. Consistency matters more than the count, because you are trying to be present across a research window that runs for months. If you build or renovate as well as sell, Nina covers that on the construction page.
Yes, and it sharpens over time. Onboarding builds a Brand Context document covering you, your markets, and how you talk to buyers and sellers, and every post is written against it from the start. Your early feedback folds back in, so the match improves as more posts ship. Accurate from the first one, and more yours with each.
Nina publishes directly to WordPress, Wix, Webflow, HubSpot, Shopify, and GoHighLevel, plus a REST API for custom builds. During onboarding Nina pulls your existing pages down so internal links point at your real listings, neighborhood pages, and IDX search pages, then pushes new posts up. Drafts for your review or scheduled live posts, your call.
Nina blends the best of AI and people. Humans handle the strategy and the editorial improvements, AI handles getting the bulk of the content written. A strategist owns the keyword plan, AI-optimized writing drafts the posts, and a human editor reviews every one for accuracy, voice, images, and live links before it ships. That matters when a stale market figure or a careless line about a neighborhood is a real problem.
Yes, and that is increasingly where the search starts. Answer engines like Google AI Overviews and AI Mode assemble a response from a handful of pages, and informational blog posts are what they reach for. Nina writes to that structure by default. There is more on how it works, and the Search Console data behind it, on answer engine optimization.
Full pricing for every plan is on the pricing page.
The buyer researching your market started months ago. Be the agent they find.
Book a strategy call and Nina will show you the neighborhood and market searches happening in your area, and what it would take to own them.