Fill the restaurant calendar, not just tonight’s tables.
Private dining, catering, and group bookings are researched for weeks and are worth many covers each. Nina writes the content that reaches those planners, sources the images, and publishes straight to your site across every location you run. A strategist and an editor guide every post.
Sound familiar?
The content problems every multi-unit operator runs into, in the same order.
The delivery apps and review aggregators sit between you and your own guests, then charge you a commission for the introduction and keep the relationship.
Private events and catering carry your best margin, and the only thing on your site reaching a planner is a contact form.
Every location needs its own neighborhood and occasion content, and producing that at four or ten locations is a volume problem nobody on your team has time for.
Your marketing lead is running social, email, and third-party listings across the whole group, so the websites are the thing that never gets touched.
Not an agency.
Not another AI writer.
You have been offered two bad options. Nina is deliberately the third.
Hire a hospitality marketing agency
- •Six-month contracts signed before you have seen a single post
- •The retainer goes to social and photography, and the sites stay thin
- •Per-location pricing that makes covering the whole group unaffordable
- •Generic food writing that could describe any concept anywhere
Do it yourself with AI
- •Separate tools for research, writing, images, and publishing
- •Nobody reviews it, so a wrong menu or allergen detail reaches guests
- •Your one marketing hire becomes the bottleneck for every location
- •Copy, paste, reformat, repeat, across every site you run
The engine and the people
- ✓A dedicated strategist owns the keyword plan before a word is written
- ✓AI-optimized writing does the drafting, so the pace never drops
- ✓A human editor reviews every post: accuracy, voice, links, images
- ✓Volume that covers every location, published straight to your site
How Nina works for restaurant groups
Four things that separate a post that books a party of forty from a post that just exists.
Private dining and catering, where the margin is
One private event is worth many covers, and the person planning it researches for weeks: room capacity, per-head cost, buyout minimums, what a catering package includes. Nina gives those their own keyword cluster instead of leaving them buried behind an enquiry form.
Every location gets its own content
Neighborhood guides, occasion content, and local landmarks are the searches a group can own that a single site cannot. Nina builds a separate plan per location and publishes to each, which is a volume problem that suits an engine rather than a freelancer.
Traffic that lands on your site, not an aggregator’s
Every booking that starts on your own site is one without a commission attached and one where you keep the guest data. Nina publishes into WordPress, Wix, Squarespace, or Webflow and links each post to your own reservation, events, and catering pages.
Your kitchen owns what is on the plate
Nina writes about your concepts, your rooms, and the experience. Statements about ingredients, sourcing, allergens, and dietary suitability stay yours to make and to keep current, because they change with every prep list and a stale one is a real problem.
What this looks like on real sites
Nina has no published restaurant case study yet, so this is the closest comparable client: a consumer brand selling across multiple locations, labelled by its real industry.
Results from Nina client websites, measured in Google Search Console. The hemp beverage brand is the closest analogue to a group: it wins location-specific searches market by market, and a single location guide became its best performing page. Nothing here is relabelled to look like a restaurant result.
FAQ
That is the argument for it. Every booking that starts on an aggregator carries a commission and hands them the guest relationship. The searches you can win are the ones the platforms answer badly: private dining for a given party size, catering packages, neighborhood and occasion guides, and what a specific experience involves. Those arrive on your own site with no fee attached. See Nina’s case studies for how it compounds, and the hospitality and tourism page if the group also runs rooms.
Each location gets its own keyword plan and its own posts, because a neighborhood guide for one site is worthless on another. That is a volume problem, which is where a per-blog engine beats a per-location agency retainer: you are buying output across the group rather than paying a separate fee per venue. Nina publishes to each site directly, or to one site with location sections, whichever your stack uses.
Nina writes about your concepts, your menus at a descriptive level, and what a guest can expect. Specific statements about ingredients, sourcing, allergens, and dietary suitability stay with you, because they change with your prep and your suppliers and a stale claim there is a genuine risk. A human editor keeps that language out unless you supply and approve it.
Ten a month is the floor where local authority starts to build, which is where Nina’s entry plan starts, and that suits a single strong location. Twenty to forty is the realistic range for a group, because each venue needs its own neighborhood, occasion, and events content. What matters most is that seasonal and holiday content is indexed before the season it serves.
Rankings and traffic are never guaranteed. What Nina tracks and reports is keyword and impression growth, the leading indicators that turn into clicks. Most clients see ranking movement in about 4 to 6 weeks and meaningful traffic change within 90 days. The fastest Nina case study moved daily impressions 4,800% in six weeks. A home builder took about two months to reach 401% more monthly organic traffic. Your market and your starting point decide where in that range you land.
Yes, from the first post, and it tightens as it goes. Onboarding builds a Brand Context document covering your group, each concept and the rooms you run, and how you speak to the people you serve, and every draft is written against it. Your edits fold back in, so the fit keeps sharpening as the queue runs. Accurate from post one, closer to your voice with each round.
Nina publishes straight into WordPress, Wix, Webflow, HubSpot, Shopify, and GoHighLevel, with a REST API for anything custom. During onboarding Nina connects to your site and pulls your existing pages down, so internal links point at your real menu, events, catering, and reservation pages rather than guesses, then pushes new posts up. You choose whether each post lands as a draft for review or publishes on a schedule.
Nina blends the best of AI and people. People own the strategy and the editorial pass, AI does the heavy lifting of getting the bulk of the content written. A strategist sets the keyword plan, AI-optimized writing produces the copy, and a human editor reads every post before it ships, checking the facts, your brand voice, the images, and every link. On restaurant accounts the last read is yours: posts land in your CMS as drafts for your approval before anything publishes.
Yes, and that is increasingly where the search starts. Answer engines like Google AI Overviews and AI Mode assemble a response from a handful of pages, and informational blog posts are what they reach for. Nina writes to that structure by default. There is more on how it works, and the Search Console data behind it, on answer engine optimization.
Full pricing for every plan is on the pricing page.
Someone is planning a party of forty in your city this week. Be the group they find.
Book a strategy call and Nina will show you the private dining, catering, and neighborhood searches happening around each of your locations, and what it would take to own them.