Majic Branding

Majic Branding builds and launches impact-driven startup brands. Founded in 2020 when Kaitlyn Fitzgerald and Greg Eaton merged their businesses, and joined soon after by co-founder Kelsey Hill, the studio calls itself a collective of chronically online media mavens made up of professionals, entrepreneurs, artists, activists and general misfits. The clients it goes after are value-driven entrepreneurs and changemakers, including founders building in climate technology, and the promise is brands that don’t just stand out, but stand for something.

The work runs in three tracks. BUILD is brand development, from research and positioning through logos, wordmarks, icons, palettes, fonts and full brand guidelines, on either an expansive deep-dive timeline or a one to two week rapid-fire scope. GROW is the ongoing retainer: social media strategy and management, email marketing, website maintenance, production design, copywriting, analytics and vendor management. SCALE is fractional CMO leadership covering growth strategy, brand elevation, demand generation, and sales and marketing alignment. They describe themselves as branding and marketing generalists with a specialist edge.

What they do