Pluto Labs

Pluto Labs is the marketing department local service businesses can’t afford to hire. Built for roofers, remodelers, painters, flooring and the trades, the Scottsdale team runs Facebook and Instagram advertising as a plug-and-play client acquisition system, so owners book work every week instead of chasing it.

Founder Tyler Smerz built the model after scaling his own cabinet and flooring company to $500K in six months, then turned that playbook into a repeatable system. Pluto Labs builds the ads, shapes the content and offers, and tracks every lead through to what actually closed, and has used it to scale 100+ local businesses at an average 5.4x return on ad spend.

What they do