Win the insurance search that happens before the quote.

Not on brand terms or on the money they spend, and Nina will not pretend otherwise. What an agency can own is explanation and locality: what coverage actually does, what a term means, what happens after a claim, and how any of it works in your state. Those searches come from someone genuinely trying to understand before they buy, and the agent who explained it is the one they contact. See Nina’s case studies for how that compounds, and the accounting page for the same model in another licensed profession.

By keeping it general and keeping you in the approval seat. Nina writes about how coverage works rather than what a particular policy will pay, does not promise savings or specific outcomes, and avoids carrier comparisons that a state would treat as advertising terms. A human editor reviews every post against that, and a licensed agent approves each one before it publishes. Nina is not your compliance function and does not give insurance or legal advice.

Ten a month is the floor where topical authority starts to build, which is where Nina’s entry plan starts. Twenty suits an agency covering several lines of business or several states. Consistency matters more than the count, because you are building the explanatory library prospects find months before they shop.

Rankings and traffic are never guaranteed. What Nina tracks and reports is keyword and impression growth, the leading indicators that turn into clicks. Most clients see ranking movement in about 4 to 6 weeks and meaningful traffic change within 90 days. The fastest Nina case study moved daily impressions 4,800% in six weeks. A home builder took about two months to reach 401% more monthly organic traffic. Your market and your starting point decide where in that range you land.

Yes, from the first post, and it tightens as it goes. Onboarding builds a Brand Context document covering your agency, the lines of business and states you cover, and how you speak to the people you serve, and every draft is written against it. Your edits fold back in, so the fit keeps sharpening as the queue runs. Accurate from post one, closer to your voice with each round.

Nina publishes straight into WordPress, Wix, Webflow, HubSpot, Shopify, and GoHighLevel, with a REST API for anything custom. During onboarding Nina connects to your site and pulls your existing pages down, so internal links point at your real line-of-business and location pages rather than guesses, then pushes new posts up. You choose whether each post lands as a draft for review or publishes on a schedule.

Nina blends the best of AI and people. People own the strategy and the editorial pass, AI does the heavy lifting of getting the bulk of the content written. A strategist sets the keyword plan, AI-optimized writing produces the copy, and a human editor reads every post before it ships, checking the claims, your brand voice, the images, and every link. On insurance accounts the last read is yours: posts land in your CMS as drafts for your approval before anything publishes.

Yes, and that is increasingly where the search starts. Answer engines like Google AI Overviews and AI Mode assemble a response from a handful of pages, and informational blog posts are what they reach for. Nina writes to that structure by default. There is more on how it works, and the Search Console data behind it, on answer engine optimization.

You can see all of Nina’s plans and pricing on the pricing page.